In some cases, information in the external environment of the company is relatively more difficult to obtain. This is referred to as Market Intelligence. Some hidden aspects of the research may be dug out through Market Intelligence. It provides a deeper understanding of the market place. We live in a time where a grandeur of data is stored on the internet. Research on Market Intelligence goes beyond that.

Unlike research for marketing, Market intelligence research involves in-depth understanding and a wide beaconed analysis into the industry. It helps us to get an amazing insight into the working of the market. Market Intelligence cannot be complete unless one has a profound knowledge and understanding of the status of the competitors, financial and economic factors, and the information at stake.

Five areas of information characterize the Market Intelligence research. Information about the competitor, market, product, customer and industry are vital for any Market Intelligence research. Each area has a significance with the other and one needs to understand how it’s coupled together.